A summary of the main points of Andrew Goodwin’s theory, including examples of that following his main ideas: RESEARCH

Andrew Goodwin feels that traditional narrative analyses don’t apply to pop videos, because pop videos approach narrative differently to novels and films. Pop videos use a lot repetition this leads to the audience getting familiar with the song. It’s even used on adverts and radios to again allow the audience to become familiar with the song.

With pop videos there has to be an ending, which is built up towards leaving the audience with a constant repetition of the song before fading away. In some pop videos, the actual meaning of the lyrics has nothing to do with the video, it provides a visual pleasure.  Some videos may promote their commodities such as films so there are three types if relations between songs and videos: Illustration- video tells a story, Amplification- where the lyrics don’t really connect with the video but add layers of the meaning and Disjuncture-  where the lyrics contradict the video.

Women are presented as sexual objects to appeal to men i.e. Beyonce and Madonna but they’re different because they look directly into the camera and they cease to be passive.