EVALUATION: QUESTION 4 - What have you learned from your audience feedback?

Feedback for Music Video and Ancillary Products

The feed back has made it clear that although the music video looks up to scratch and it clearly states what genre its a part of, the criticism was mainly about the lack of make up on the artist that was clearly visible in some of the close ups. After getting this feed back it was also brought to my attention that both my ancillary products ( digipak and advert) and the music video worked effectively together due to the clear visuals of the artist's face which I was striving to get in order to improve the chances of the viewer/consumer recognising both the products and the artist.

Another thing I learnt was that the mise en scene was very successful in the music video as the audience was able to engage with the artist physically and emotionally as the theme and tone was very clear but also the artist's image made her seem relaxed and normal which I think worked to our advantage because the viewer was able to engage with the artist on another level. We made it clear to the audience that the artist wasn't all about the fame and glamour as she wasn't dressed glamorously in all the shots/base tracks we wanted the audience to like the artist because she seems normal and easy to relate to and not as some obnoxious, money hungry, attention seeker. I believe that Talia performed very well and that her image/costumes suited her perfectly.

Taking everything into consideration I think this project was by far the hardest but engaging. There were a few minor hiccups (Jade forgot the camera was in her pocket and we almost went from central street to Barbican in search of it and faulty tripods) but we got through it with dedication and team work. I now have a lot more knowledge about the music industry as a whole and the synergy between media and marketing. Its been very interesting and I've had a lot of fun but the best thing of all....

NO MORE BLOGGING!!!!

Thank You
Saydul =)

EVALUATION: QUESTION 3 - How did you use media technologies in the construction and research, planning and evaluation stages?

QUESTION 3 on Prezi

ANIMATED STORYBOARD

EVALUATION: QUESTION 2 - How effective is the combination of your main product and ancillary texts?

As you can see from the images below Talia is wearing the same costume but I have edited the image in the advertisement to suit the theme of the advertisement and ancillary texts overall. I did this to create a link between the music video and the advertisement so consumers who have seen the music video can identify the artist in the advertisement which will make it easier for them to identify her media product (album). 

This image was taken whilst filming one of the basetracks

My Advert

I also used the same concept whilst creating the inside panels of my digipak but I have also used the back ground from one of the locations from the music video to create a stronger link between the two products.

Same costume from screenshot and background is the same
 (apart from colour  changes)

Screenshot of music video

Image used for inside panel

Optional image for inside panel

As you can see the costume in both my digipak and the music video is the same. This enables the audience to establish a clear visible link across the products.

INFLUENCES:




As you can see I chose to use a bold image of Talia to make the front cover of the album more memorable and I got this idea from other existing digipaks.





Here is one:

As you can see this digipak is also in black and white but it still looks bold due to the tone and different shades of grey on white and black. the dominating aspect is image of the artist followed by the name of the artist and then the name of the album.

EVALUATION: QUESTION 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

EVALUATION: QUESTION 1 on Prezi

PRODUCTION: EVIDENCE OUTER PANELS

BARCODE & RECORD LABEL LOGO (PRICE REMOVED)

TEXT OVER RECTANGLE BOXES USING RECTANGLE TOOL

COPYRIGHT TEXT

FRONT COVER IMAGE PLACED

PATTER TAKEN USING QUICK SELECTION TOOL AND COPY/PASTE FROM ARTIST IMAGE ABOVE 

UNIVERSAL IDENT ON SPINE

SERIAL NUMBER ON SPINE

TEXT ON SPINE

TEXT ON FRONT PANEL

PRODUCTION: ADVERTISEMENT EVIDENCE

SHADOW FOR IMAGE

BACKGROUND (RECTANGLE TOOL USED ON GREY BACKGROUND)

TEXT FOR RELEASE DATE

LOGOS AND TEXT ADDED FOR MARKETING PURPOSES

REVIEWS: IMAGES AND TEXT 

ORIGINAL IMAGE QUICK SELECTION TOOL USED

QUICK SELECTION SATURATION REDUCED TO CHANGE COLOUR OF JACKET

FINAL PLACEMENT

ARTIST NAME PLACED

ALBUM NAME PLACED

PRODUCTION: EVIDENCE INNER PANELS

CHANGED SATURATION TO GET BLACK AND WHITE IMAGE

RESIZED IMAGE TO FIT BOTH INNER PANELS

USED ELIPSE TOOL TO MAKE CD CASING

TEXT ADDED

CROPPED OUT OF IMAGE

PLACED IN FOREGROUND

PRODUCTION: ADVERTISEMENT FINAL

PRODUCTION: ALBUM COVERS FINAL

Outer Panels

Inner Panels

PLANNING: Ancillary Pitch

When I presented my mock up of my ancillary work to Osman we discussed how I could further develop my ideas and the themes I was going for. Firstly we agreed that to increase recognition for my artist I had to have her face on the front cover of the album cover. My first attempt at the front cover looked similar to this: 

Realising that the artist was hard to identify I changed it to this:

Back and Front covers

As you can see the artist's image is the main focal point instead of the text and I also decided to use aspects of the actual image as a theme that runs through all my ancillary products in order to boost recognition and also as a preview of what genre and style my artist is a part of.

Inner panels

We also discussed that in order to keep the focus on the artist then She would have to stand out. Therefore I chose to keep the background of the inner panels as black and white with the image of Talia in the centre and in colour. The name of the artist would also be very important in improving the artist's recognition so I decided  not to change the panel on the left. 

In my pitch I explained how the use of the colours and images would symbolise the genre of my artist and how I used similar existing products as an influence in creating my work. 

Advertisement

Osman agreed that the concept for my advertisement was very good so I decided not to change much. We discussed where this advertisement might be placed to which I replied: everywhere, On buses, Tube stations, music magazines, Newspapers, Poster walls etc. We also agreed that I should keep the grey/black/white theme continue in this piece as well.

PLANNING: Mock up of advertisement

PLANNING: Mock up of album cover

Front Cover

Inner Panels

PLANNING: Dos and Dont's for Ancillary

Dont's

• stretch images
• squash images
• use too many colours
• use too many fonts
• use too much text
• use zoomed images (looks grainy)

DOs

• use rule of three
• keep it clear and legible
• crop images to fit
• edit images for colour correction and etc
• promote artist
• promote album

PLANNING: Shortlist Of Images For Ancillary

This Will go on the front cover

This will be the background on the inner panels

Talia will be cropped out and placed in front of the graffiti. 

Talia will be cropped out of this image and used for the advertisement.

PLANNING: Fonts For Ancillary

RESEARCH: 3 Magazine Advertisements That Relate To Our Genre

 I like this advert of Plan B's album 'The Defamation of Strickland Banks' because it has a retro classy feel to it. The microphone in his hand clearly portrays what kind of genre he is from and judging from his clothes he seems very smart and serious about his music.. This is accompanied by his name in red, block capitals to allow easy recognition. The black background makes everything else stand out in this advert, which is a good thing. It's simple and clear as the text is not cluttered together and the font is simple and easy to read. Plan B is a UK singer-songwriter/actor whose music consists of RnB,rap, soul, indie rock and hip hop. This has enabled him to have a huge target audience ranging from teenagers to adults. Although Talia is mainly RnB i think an advert like this would be quite effective in portraying her style of music whilst giving her a sophisticated look.

This advert of Adele's album '19' uses the same image from the album cover  which allows easy identification of the product when its released. Although this advert doesn't have much text on it because too much text would would ruin the ambience that the tone of the image creates which distinctly relates to the album and the artist as a whole. With the genres being similar to Talia I think an advert similar to the structure of this would be effective in portraying Talia and her genre to the target audience.

This is a magazine cover of Taylor Swift a country/pop artist. As you can clearly see the main focus of the cover is the artists image, which I think is suited for both males and females as she doesn't look too provocative but enough to get a man's attention and on the other hand her fans mainly consist of females, both adults and teenagers, which is why she is made to look glamorous yet not overly so. I think an advert like this for Talia would be very effective for creating and setting her image in the minds of her audience therefore being very effective in promoting the album and gaining recognition.