Briefly summarise what you understand about Laura Mulvey’s theory on representation: RESEARCH

Laura Mulvey believes that we live in a world dominated by the imbalance of power. She believes that to appeal to a mans fantasy women have to be styled provocatively to suit the male gaze what then leads to inequality between men and women.

How an artist/s looks in a music video would have been planned out carefully so that the artist/s can appeals to every type of man.  Audiences will generally read into the music videos and how they have been out across so that it fits into our own understanding, by doing this we become familiar with how they have been put across and almost learn to expect it again in the next video.

Mulvey believes that they way the artist are dressed are deliberate to attract attention from the opposite sex and in women’s case, both sexes. She also says that women are dismembered meaning that in a music video only certain parts of their body will be show e.g. breast, bum etc. she argues that this is to point out the obsession that some women have over their bodies and the constant hassle to look “perfect”, whereas men in videos are shown a whole, again reinforcing the inequality between men and women.

All in all women are seen as sexual objects and in some ways degraded by the way, they are being represented in the public eye by doing this they attract the wrong type of attention specifically presented for a male viewing.

This video shows very clearly how women are exploited, its called "A movie" and the girls are revealing too much skin and it is quiet disturbing, but it definatly shows how women are presented simply for the male gaze.

This video is Rihanna's Rude Boy and even the words are exploiting herself, and the video does show some sexual gesters that isnt really for daytime television.