Carole vernallis studied the way camera work and editing worked in music videos. Through her work and observations, she realised that edits are more frequent in music videos then films, and how the edits in music videos come out much more successfully as it connects closely with the beats of the song which stand out as disjuncture. What vernallis found out was that rules of “continuity” are there to draw attention from the viewers, for example some of the edits that are used have been intentional so that they are noticed like wipes and other special effects. Jump cuts are used frequently also in most music videos, so it gives a sense of continuity, so they don’t look like they are in one position. Along with base track to give the video a structure lastly the camera would usually move in time with the music so it has a sense of formal formation. In class we watched this clip from Christopher Walken this is a form of disjuncture
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