This music video by Eminem singing ‘Loose Yourself’ is one that I consider to be a great example of adhering to music video form.
One of the first thing to strike me about this music video is that it really emphasises cutting shots to the beat, I believe this is used most effectively when the music is reaching for the beginning and end of a chorus when both the velocity of the music and visuals increase simultaneously.
There is a constant within this music video and that is of a base track that shows Eminem on a street with neon lights behind him reading ‘8 MILE’. This base track runs through the entirety of the music video and it always appears after three to four other shots.
Like most music videos there are a variety of quick edits and also many jump cuts, this links in well with the musical lyrics, it’s as if the world play by Eminem is being visually for us literally, for example Eminem says ‘oh there goes gravity’ and at the same time we see a jump cut of a man standing on the bonnet of a car and then the shot immediately after it he has fallen.
Also the structure of this video conforms to the music video norm of structuring the video using the chorus. The majority of jump cuts and quick edits appear during the chorus.
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