Tuesday, 24 January 2012

Q2: how effective is the combination of your main product (video)and ancillary texts(digipak and advertisement)



I think overall, our target audience will be pleased with the whole combination. The reason being Is because I feel as if we done a good job in showing the visual links between the music video and ancillary. I believe that the images that I used on my ancillary products are very bold and eye catching. I also believe that it is very controversial as it reflects and pictures the whole theme itself. Our target audience is aimed at the more young teenage based audiences. Reason being is because the music video illustrates heartbreak, loneliness and isolation. These are all qualities that most teenagers go through. So I strongly believe that the ancillary reflects all the qualities which make it very successful in trying to attract our target audience.

The obvious clear link between the advert and Digipac is the picture , i decided to use the same picture as i thought that picture was effective in a sense it reflected the musicvideo it self, it represented heartbreak through the heart placed on her lips.In addition the texts used are the same ,  i wanted the same text in my ancillary so it keeps constant throughout the process aswell as that i wanted the audience to familiarise with her lego which is represented through her name.               

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