EVALUATION: QUESTION 4 - What have you learned from your audience feedback?

Feedback for Music Video and Ancillary Products

The feed back has made it clear that although the music video looks up to scratch and it clearly states what genre its a part of, the criticism was mainly about the lack of make up on the artist that was clearly visible in some of the close ups. After getting this feed back it was also brought to my attention that both my ancillary products ( digipak and advert) and the music video worked effectively together due to the clear visuals of the artist's face which I was striving to get in order to improve the chances of the viewer/consumer recognising both the products and the artist.

Another thing I learnt was that the mise en scene was very successful in the music video as the audience was able to engage with the artist physically and emotionally as the theme and tone was very clear but also the artist's image made her seem relaxed and normal which I think worked to our advantage because the viewer was able to engage with the artist on another level. We made it clear to the audience that the artist wasn't all about the fame and glamour as she wasn't dressed glamorously in all the shots/base tracks we wanted the audience to like the artist because she seems normal and easy to relate to and not as some obnoxious, money hungry, attention seeker. I believe that Talia performed very well and that her image/costumes suited her perfectly.

Taking everything into consideration I think this project was by far the hardest but engaging. There were a few minor hiccups (Jade forgot the camera was in her pocket and we almost went from central street to Barbican in search of it and faulty tripods) but we got through it with dedication and team work. I now have a lot more knowledge about the music industry as a whole and the synergy between media and marketing. Its been very interesting and I've had a lot of fun but the best thing of all....

NO MORE BLOGGING!!!!

Thank You
Saydul =)