Group 12

EVALUATION: QUESTION 2 - How effective is the combination of your main product and ancillary texts?

As you can see from the images below Talia is wearing the same costume but I have edited the image in the advertisement to suit the theme of the advertisement and ancillary texts overall. I did this to create a link between the music video and the advertisement so consumers who have seen the music video can identify the artist in the advertisement which will make it easier for them to identify her media product (album).

This image was taken whilst filming one of the basetracks

My Advert

I also used the same concept whilst creating the inside panels of my digipak but I have also used the back ground from one of the locations from the music video to create a stronger link between the two products.

Same costume from screenshot and background is the same
(apart from colour changes)

Screenshot of music video

Image used for inside panel

Optional image for inside panel

As you can see the costume in both my digipak and the music video is the same. This enables the audience to establish a clear visible link across the products.

INFLUENCES:

As you can see I chose to use a bold image of Talia to make the front cover of the album more memorable and I got this idea from other existing digipaks.

Here is one:

As you can see this digipak is also in black and white but it still looks bold due to the tone and different shades of grey on white and black. the dominating aspect is image of the artist followed by the name of the artist and then the name of the album.

EVALUATION: QUESTION 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

EVALUATION: QUESTION 1 on Prezi

PRODUCTION: EVIDENCE OUTER PANELS

BARCODE & RECORD LABEL LOGO (PRICE REMOVED)

TEXT OVER RECTANGLE BOXES USING RECTANGLE TOOL

FRONT COVER IMAGE PLACED

PATTER TAKEN USING QUICK SELECTION TOOL AND COPY/PASTE FROM ARTIST IMAGE ABOVE

UNIVERSAL IDENT ON SPINE

SERIAL NUMBER ON SPINE

TEXT ON SPINE

TEXT ON FRONT PANEL

PRODUCTION: ADVERTISEMENT EVIDENCE

SHADOW FOR IMAGE

BACKGROUND (RECTANGLE TOOL USED ON GREY BACKGROUND)

TEXT FOR RELEASE DATE

LOGOS AND TEXT ADDED FOR MARKETING PURPOSES

REVIEWS: IMAGES AND TEXT

ORIGINAL IMAGE QUICK SELECTION TOOL USED

QUICK SELECTION SATURATION REDUCED TO CHANGE COLOUR OF JACKET

FINAL PLACEMENT

ARTIST NAME PLACED

ALBUM NAME PLACED

PRODUCTION: EVIDENCE INNER PANELS

CHANGED SATURATION TO GET BLACK AND WHITE IMAGE

RESIZED IMAGE TO FIT BOTH INNER PANELS

USED ELIPSE TOOL TO MAKE CD CASING

TEXT ADDED

CROPPED OUT OF IMAGE

PLACED IN FOREGROUND

EVALUATION : In What ways does your media product use, develop or challenge forms and conventions of real media products?

Andrew Goodwin explains how the traditional narrative techniques do not apply to pop videos, mainly because pop videos take a different approach, such as a lot of repetition; this is done mainly to help the audience get familiar with the song and its beats. This was one convention that we defiantly approached, however Mulveys theory that in today’s society allot of music videos, women are portrayed as sexual objects. However in our music video we challenged that convention and represented our artist in a more sensible way. Carole vernallis study on the way camera work and editing works, she observed that edits are more frequent in music videos then films, and how the edits in music videos come out much more successfully as it connects closely with the beats of the song which stand out as disjuncture. This is one convention that is represented in our music video we defiantly edited to the beat and this helped keep the music video interesting.