A Digi-pack is something that is special and extra which happens to play on the Love that people have for music. They came around in the early 2,000's so they are a very current product. However unfortunately they aren't doing as well as they used to as people don't tend to buy them as much because of all the new technology that has been introduced. CD covers are still needed despite CD sales dropping because it promotes the artist's brand image by grabbing the readers attention. An example of this is Lily Allen's CD cover which is a very clear image of her looking quiet seductive and flirty, which is also her type of style. The image also uses the 'rule of three' which is basically makes sure the there is something that is interesting and that is a main focus for the audience to look at. Here is the image that i am talking about:
Some more reasons why digi-packs covers are still needed are that, they give information that the public will need to know such as the list of songs, who made the songs, why they were made and maybe even some personal facts about the artist. The Digi-pack should also give the public a little insight on how their songs may be and how they are as an artist just like how Rihanna's album cover relates to her new song "We Found Love". The rough type of edgey style that portrays through the image is the same style that shows through in this image. Also the name of her album on tattooed on her arm "Talk That Talk":
Some covers have strong artwork that the public may find intriguing and it then becomes collectable items which could even build the audienece's create a wider fan base. Ancillary products are important to a artist as they generate the most money needed, they give a new brand image,it alos builds a stronger fan base. The ancillary products allow the artist to be kept in the public eye.Without promotion of the artist people wont know about them and then their singles wont do as well and wont get anywhere as fast without the promotion they need.
Here a few more example of digi-pack covers that show how the artists have used a current theme throughout their videos and images:
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