The class discussed the importance and function of a Digipak, both for the artist and also the music industry as a whole.
What is a Digipak, and what are there importance?
A Digipak is a modern twist on the traditional CD packaging. They are visually more impressive and imposing because in essence that is what they are for, the focus is more on being artistic to sell and artist. They are usually made of thick cardboard.
- CD covers are an artists most primary form of advertisement.
- Digipaks elaborate and sell and artists image, or if the artist is new it creates one for them.
- It also gives information about the genre of the artist and specific album.
- It is a Tangible thing that tries to appeal to the 'music lovers', its something the can hold and even collect.
- Even when buying digital albums and single the artwork is stilla attached to it, therefore it is a form of identity for a song and album.
- Without promotion like this an artist might find it hard to break into public consciousness.
- A striking Digipak can entice a wider audience to an artists album, that is the power of great ancillary pieces.
Below is a Album cover that works well:
No comments:
Post a Comment