Tuesday, 29 November 2011

RESEARCH: Summary of Class Discussion on Ancillary Products

In our lesson today we began discussing digipaks, the conventions behind them and the Dos and Dont's when we create our own.

First we established that a digipak is a modern approach to CD packaging, a great way to promote the artist/band and their direction. Digipaks are used to entice music lovers by adding value to the music and making the overall product seem worth the price.

We then went on to discuss what a digipak consists of and what should be on the album cover aside from the artist and title. We would need to make sure that our album covers, no matter how many panels it contained, had logos of copyright, barcodes, date and if possible relevant information such as featured singles or recent tours.

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