this music video, which was created by last years students is a very good example of previous music videos as the group effectively manipulated and controlled all aspects of sound,camera,editing and mise en scene. just by looking at the video i was able to tell that every shot must have required in depth planning beforehand. They used jump-cuts and fast paced editing as well as cutting to the beat effectively making the editing distinctive and yet fluid. Also the mise en scene is suits the music and the whole theme of the video whilst keeping the concept of their music video somewhat original.
They decided to base their video on dis-juncture as there is no clear narrative and most of it is just fast cuts to people dancing from different angles and shots. the lip-syncing was spot on and I think we have our work cut out for us if we want to compete.
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