Wednesday, 16 November 2011

How I Approached Planning The Music Video In Comparison to AS Thriller : SKILLS DEVELOPMENT

The first and most different between planning for a Music Video is that it requires allot more planning. Where as in the planning for the thriller I looked the genre conventions and such in Music Videos there is so much more too plan for example the storyboard. Last where my story board was only 2 pages showing the shots we would do this year I myself was tasked with creating the storyboard and by the time I was done I had used up 5 story board sheets such is the depth in which we had to plan to ensure a great music video.

We also had to plan for many locations, check the weather before hand and ensure that our Artist came on time because she was external, meaning she didn't do media and wasn't in our group. Looking back at the planning for the Thriller opening its easy to see the major difference in the amount of planning we have done, for the music video planning had to be done for every little detail from the artists hair, make-up, jewellery, body movements and so on, where as in the thriller it was easier and it was just acting.






Saturday, 12 November 2011

day 1 : editing

Our first day of editing went quite well, we got most the stuff done. We started off by looking at all our clips and sorting out which one we would use. Must say we was pleased with most of our shots , I think as a group we was organised with the filming , so it didn’t  course any problems with the editing. Shortly after we started our editing, luckily one of my group members had the song so we were ready to begin.  
I think our editing process, was quite good because we didn’t change the story board as much which helped us identify which shots go where. Our first shot was the sky this is meant to demonstrate 5.oo in the morning, because we originally recorded the shot during the day we had to edit that shot by adding contrasts and lightning so it looks more realistic.

We then went on and jumped to our Corus and started editing our 3 way shot, which turned out to be our 2 way shot, this shot was recorded at the barbican. We realised after watching it that it didn’t fit in line so we had to cut out one of our shots, but it wasn’t so bad as it looked as great.
Allot of artists post teasers on YouTube, this in a sense creates more demand for their music video, it creates an excitement for the actual video. It helps the fans enhance a want for the video as it creates anticipation. The teasers are countdowns towards the video release. I was thinking this would be a great way to get our audiences attention as well as create a demand for our video. Teasers are a great way to get the fans involved.
There are many examples of teasers such as:
 


This is a great example of how artist use teasers successfully, cher Lloyd did a seven day countdown, which I thing was a excellent idea as it got more viewers excited.  

DAY2 filming : production

DAY1 filming : production

Thursday, 10 November 2011

My idea of a good video: RESEARCH

Here is a video that i think is Very good but it does [present the artist in a very sexual way that could either bring negative publicity and the risk of losing some fans Or bring negative publicity but gain new fans.
The reason why i like this video is because the editing is really good, and the build up to the music along side the editing to match is excitement and even though there are scenes of sexual content and nudity, its something that the audience look past simply because of the way the whole video has been edited. It truly is a fascinating video. Theres one part of it that i like the most, and its the bit where the cigarette is multicoloured, it caught my eye immediately. Enjoy the video just as much as i did.

The True Meanings Of Our Video And Artist: PRODUCTION

These words, in my opinion, basically sum up what I think our artist AND our video mean and express. Something New, True and Amazing